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Durability is the most critical factor in any product manufacturing process. Yes, if your product cannot withstand a usage not even for a year, its credibility will be questioned terribly. Let us say, you’ve made new complete set of interiors in your and in less than a month time all the furniture begin to crumble. This is because, it is not well treated to withstand for a longer period. On the other hand, customers have zero patience to such conditions. If they sit on a chair and it crumbles, your business for the day crumbles. You end up getting word of mouth depreciation allover and your brand might be at the risk of getting doomed.